First Jewelry, the exclusive distributor of Persona®, has launched its second Alzheimer’s Association Collection of sterling silver charms and a bead, with colors and meaning inspired by Walk to End Alzheimer’s® Promise Garden flowers and featuring a word of encouragement related to Alzheimer’s disease. The charms and bead are available for sale online now at personaworld.com and soon at zales.com. Ten percent of the retail price of each Persona charm and bead sold from the special collection will be donated to the Association.
Persona, a leading brand of sterling silver bead and charm jewelry, supports the fight against Alzheimer’s disease. As part of a philosophy of designing with purpose and supporting the good work of charitable partners, a new Persona Alzheimer’s Association Collection was launched to help raise awareness and funds for the Association. From June 10, 2015 to May 31, 2018, First Jewelry Limited, the exclusive distributor of Persona, will donate 10% of the retail price of the beads and charms, with a minimum commitment of $25,000 annually.
The first three styles of the Persona Alzheimer’s Association collection of sterling silver beads and charms include a silver bead inscribed with “ENDALZ” which features hand-painted enamel and Austrian crystals in a range of rich purple hues; a three-sided silver bead with hand-painted enamel in shades of purple with the inscription “The End of Alzheimer’s Starts with Me”; and a silver charm reading “ENDALZ.” Each item features unique, hand-crafted designs that reflect colors and elements of the Association. Initially, these Persona beads and charms will be available online and later at select jewelry retailers across both the United States and Canada.
Visit personaworld.com/alz to learn more.