So often, mothers put the needs of others ahead of their own. Working in or outside of the home, raising children, caring for aging parents — nobody symbolizes “multi-tasking” better than the modern-day mom.

Unfortunately, almost 65 percent of people with Alzheimer’s disease today are women — they are our mothers, grandmothers and sisters. And without effective treatments, the number of women with the disease will grow to 8 million by mid-century – these women will be our daughters.

This Mother’s Day, make a donation to the Alzheimer’s Association^® in honor of your mom or another special mother in your life. Your gift will help fight Alzheimer’s disease through the advancement of vital research and essential support programs and services. Make a donation and send an e-card to let her know just how much she means to you.

When you think about Mother’s Day gifts, consider making one that will benefit future generations of women. Please give as generously as you can.

Thank you, Angela Geiger
Chief Strategy Officer

The Alzheimer’s Association is launching The Longest Day™, a sunrise-to-sunset relay that challenges teams to a day filled with endurance activities such as running, biking or walking. Held on June 20, 2012, the longest day of the calendar year, this event is a new way to get active for the cause. Register your company team today.

You choose the activity, the location and time — the only rule is that someone on your team must be in motion throughout the 16 hours of daylight on the longest day. Display this poster in your company fitness center or break room to recruit your teammates. Watch a video to learn more about The Longest Day.

It isn’t too late to form a team to honor the caregivers in your midst! Caring for an individual with Alzheimer’s or dementia is a life-changing experience that requires love, patience, strength and endurance — 24 hours a day, 365 days a year. Throughout a caregiver’s journey, the Alzheimer’s Association provides information, resources and support through alz.org and local chapters across the country. Let your employees know caregiving resources are available with this stock article.

Please look for opportunities to share the initiatives below.

May – Asian-Pacific American Heritage Month

Recently, the Alzheimer’s Association launched a new Asian portal with content in traditional Chinese, Korean, Vietnamese and Japanese. The site offers international and Asian American users basic information about Alzheimer’s, the warning signs of the disease, resources for caregivers and planning tools organized in an easy-to-use and culturally-appropriate design. Share the website and stock article with your employees.

June – National Safety Month

Safety is important for everyone, but individuals with Alzheimer’s and their caregivers need to take particular precautions when it comes to creating and living in a safe environment. During National Safety Month, you can help by sharing Alzheimer’s-related safety tips with your employees. Share this article detailing the steps individuals can take to make their home a safer place for a person living with Alzheimer’s.

In addition, many Americans plan their summer vacations in June; those traveling with an individual who has Alzheimer’s should take additional precautions. Share this article about traveling safely with a loved one who has Alzheimer’s.

Sincerely,

Angela Geiger
Chief Strategy Officer
Alzheimer’s Association

Learning about caregiving helps those affected by Alzheimer’s

When caring for someone with Alzheimer’s, responsibilities can range from making financial decisions and managing changes in behavior to helping him or her get dressed in the morning. By learning caregiving skills, you can ensure the person with the disease feels supported while also helping your own well-being.
Find out more about caring for Alzheimer’s >>

Living alone with Alzheimer’s may bring safety challenges

About 800,000 people with Alzheimer’s, roughly one in seven, live alone, holding on to their independence for as long as possible. Many cope on their own with support from family and friends. But even with help from loved ones, safety concerns may exists for those with the disease who live alone.
Read the article >>
Visit our Safety Center >>
Learn more about living with Alzheimer’s >>

Last chance to sign our petition to President Obama

We need a federal commitment in order to change the course of Alzheimer’s disease. Tell President Obama that millions of families are counting on him to fulfill the potential of the National Alzheimer’s Project Act. Let’s see how many signatures we can get for the cause — sign the petition today and let the administration know that Alzheimer’s can’t wait.
Sign the petition >>