The Longest Day® teams pay tribute to those affected by Alzheimer’s
http://www.usatoday.com/story/news/nation/2013/06/20/alzheimers-disease-longest-day/2439507/
On June 21, hundreds of teams challenged themselves from sunrise to sunset to raise money (over $900,000) and awareness to fight Alzheimer’s as part of The Longest Day. Among the efforts were a day-long run at a high school track, bridge games sponsored by American Contract Bridge League, a climb of Mount Kilimanjaro and non-stop dancing at a Rolling Stones concert.
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http://www.optimumseniorcare.com/services/alzheimerscare.php